The word ‘photography’ means the study of light. If there is one thing a photographer should control when taking an image with Instagram, it is the amount of light allowed in the shot. By tapping the areas of light on the phone’s screen, Instagram users can affect the overall exposure and the amount of contrast. “To keep the exposure from changing, simply tap and hold for a few seconds, locking the exposure,” explains Cameron Frost. “Otherwise, the program will automatically adjust the exposure on its own.
Some of the best images are the ones that photographers wait to take when all of the elements in the frame are perfectly aligned. Other times, it is the split second decision to capture a candid moment that produces a great photograph. “One of the most prolific photographers, Henri Cartier-Bresson, described this ‘simultaneous recognition’ as the ‘decisive moment,’” says Cameron Frost. “Sometimes, there is but a single instance when a scene is most graphically represented.”
Changing the perspective of a picture can substantially affect its impact. “Taking an image from high up or low down makes the picture more interesting,” says Cameron Frost. TiltShift Generator is an application that can be used in conjunction with Instagram to control lens blur and color effects, and Photoshop Express can be used to straighten horizon lines. Another important tip is to keep things simple. Photographers should pick a single subject to focus on and give the most emphasis.
The temptation that digital cameras and mobile phones have in common is to take a picture and immediately spend time analyzing it. This can prove time and again to be a mistake. Cameron Frost’s recommendation is to “shoot first, edit later.” One technique is to use the phone’s native camera application and select which photos will be edited at a later time. The Camera+ application has a burst-shooting mode that allows users to take approximately five images per second. By not spending time evaluating pictures and editing them while on scene, a photographer will be less likely to miss something more dynamic.
Photographers often brag about the ‘golden hour,’ which is the first hour after sunrise and the hour before sunset. “This is generally when shadows are longest and will add depth to the scene,” explains Cameron Frost. While this is a universally good time to take great photographs, the iPhone camera is also exceptionally capable of handling direct sunlight. The hard light causes colors to pop and creates an interesting effect with the shadows.
When dining at a nice restaurant and being served something that looks just as good as it is sure to taste, it is hard to not want to take a photograph of it. “The important thing about food photography,” explains Cameron Frost, “is that it is best to use natural, ambient light.” Using artificial light in a dimly light restaurant will not do the food any justice. Photographers should gravitate toward window seats and avoid heavy editing or filters that dramatically change the colors and contrast of the image.
Another tip for photographing food is using the birds-eye view. This means standing directly over the dish. This point of view has been popular throughout the industry with food editorials. Again, window light is always preferable to flash in food photography. Simplicity is also important with food photography. Some image ideas include pictures of a few ingredients alongside the finished dish, or the less stylized and messier end of the spectrum, which entails photographs of the meal being prepared.
To combat the obstacle of high contrast lighting with iPhone photography, take a photograph while the camera is adjusting between exposure levels. Just tapping the screen to expose one area generally will make others too bright.
Creating silhouettes by backlighting figures in a scene generally produces strong images. The brighter the background and the darker the subject, the more contrast there will be. Contrast makes everything in a photograph pop more.
The golden ‘rule of thirds’ is a compositional guideline by which photographers live. While Instagram does offer a grid with the application, mentally dividing a scene three ways horizontally and three ways vertically is a good habit to get into. Placing elements in a scene so they fall on one of those guidelines will create a more dynamic image.
Cameron Frost Highlights Benefits of Using Instagram for Small Business
Instagram is much more than a fun way to share photographs with friends and family. It is also a creative tool that can be used to promote and market a business.
- More personalized photographs add a human quality to a business. It allows the business to connect with their clients on a more personal level.
- Because of Instagram’s popularity, using it as a marketing strategy will bring more traffic to a business’s website.
- Because of the creative possibilities of Instagram, it is easy for companies, whether they are photographers or not, to create professional looking images.
- Instagram is a great way for companies to showcase their products and services
- One of the biggest perks of Instagram is that it is free. “Businesses will not find a more cost-effective method of advertising than Instagram,” explains Cameron Frost.
Cameron Frost is a freelance photographer, as well as the art director and principle photographer for Excelsior Media. He has been working in the industry for the past 10 years after getting his start photographing singer Jesse McCartney. He currently lives in Las Vegas, Nevada, with his French bulldog, Milo.
Cameron Frost Gives Technical Tips for Instagram Users by Adam Jun
– See more at: http://westernjournal.com/cameron-frost-technical-tips
- 11 tips to get more Instagram followers (technologycamp.wordpress.com)
- 5 of the Easiest Ways to Improve the Quality of Your Instagram Photos (how to) (gadgetreview.com)
- The changing face of mobile photography (reviews.cnet.com)
- 37 Instagram Photographers You Might Not Know (But Should Definitely Follow) (johnedwinmason.typepad.com)